We are the Merchants of Reality, a group of artists who build and create together in an art factory on the corner of 9th and Folsom in San Francisco’s SOMA district. We were established in January 2011, click here for our origin story.
We hold free art shows in our gallery on the 8th of each month and often many other events in between. Check our website for artist updates, event postings and inspiration of all sorts. Hope to see you soon!
<3 Daisy, MOR
Allen Ginsberg once said, “Follow your inner moonlight; don’t hide the madness.”
At Merchants of Reality, that is exactly what we do. We don’t try; we do. We are a 24-hour art factory. We are equipped with a 17 foot gallery, a music recording studio, a wood-working room, a silkscreening room, an (almost functioning) darkroom, a textiles workspace, a sharing library, a megagiant copy machine and office, a movie theatre. We are a safe haven for flora. We have an awesome makeshift and sustainable fish tank, made out of a recycled, old school television set, for our aquatic friends. We are paintbrushes, needles and pins, sharpies, and banjos. We are poetic beats, a melody of words, rhythmic typewriters, hot glue guns, and an organ from the 1800s. We sew soft and fluffy monstrosities, we stun your taste buds with our handcrafted and nutritious feasts, we sing. We. Are. Cardboard. We are paper mache machines. We are curators, educators, learners. We are set designers, sound engineers, filmmakers. We are producers. We are lovers of animals, lovers of people, lovers of love. We are so much more, but mostly, we are givers, because we can.
Our art factory is embodied of creativity amidst constant laughter and warmth. We are madness. We are Light. We are Merchants of Reality.